Web site dedicated to Quiterian data analysis system

THE MOST EFFICIENT SOLUTION ON THE MARKET

The website is dedicated to Quiterian, the most powerful intellectual data analysis system , which runs on the basis of database, statistics and artificial intelligence technologies, and is unrivaled on the global marketplace. Our partners in Advanced Analytix are engaged with promotion of this innovative technology on the Russian market, and they contacted us for assistance in developing an advanced and functional website, where all the advantages of this software product could be presented in an easily understandable manner.

1
Website concept and design

We did not have any problems at the design stage: the client liked the ideas that were developed in the prototype from the very beginning. A detailed design brief played an essential role here, for which we would like to thank Alexander Grishin, Managing Director of Advanced Analytix LLC, and Kirill Chekmarev, who was actively involved in the project on the part of the customer. It took us only a week to proceed with the visualization of the website design.

2
Two color concepts

At the design visualization stage the following question emerged: what should be focused on when selecting the color scheme of the website? Should the customer select their brand-name blue and cyan color scheme (used in the Quiterian program), or should it place emphasis on the well-recognizable colors of their corporate brand?

The concept of the parent website has been taken as the basis for creating the new website: large and unambiguous icon illustrations that help the user understand the advantages of Quiterian; decorative charts and diagrams; and a large number of videos that briefly and clearly communicate the purpose of the system.
Direction 1

Under Direction 1, the Quiterian colors were selected as the color scheme for the website: primary color: blue, secondary colors: cyan and gray. This color scheme draws attention to Quiterian and its advantages.

Direction 2

For this area the concept used under Direction 1 was supplemented by the colors of the core website of AdvancedAnalytix: red and gray. Thus, the user's focus is shifted from the product to the producer company.

3
Development of the website design

We decided to meet the customer halfway here and presented layouts for the main page that were based on two areas of website development. This allowed the customer to make a decision on the concept of the future web resource. Following a short discussion, the blue-and-cyan Quiterian color palette was selected.

FINAL LOOK OF THE MAIN PAGE

AROUND 20 SCREEN LAYOUTS WERE DESIGNED

4
Detailed description of particular properties

The header of the website contains a slider detailing the key advantages of Quiterian. This was designed in order to make sure the user takes interest in the system features right away, and gets wrapped up in studying the information.

OBJECTIVES ADDRESSED BY THE QUITERIAN SYSTEM

In order to improve the conversion ratio and clearly demonstrate the tasks that Quiterian is able to address for the user, we have designed detailed infographics.

ICONS FOR THE INSIDE PAGES

In order to attract and hold attention of the visitors concerning the key features of Quiterian, we have developed unique icons for the two most important sections of the website.

People that were involved in the project
  • Project lead
  • Sergey Anisimov
  • Artistic director
  • Eugene Belyaev
  • Developer and designer
  • Eugene Belyaev
  • Programmer
  • Alexander Petryakov
  • Layout designer
  • Yana Litvinova
  • Copywriters
  • Vladimir Avdeev
  • Andrei Kalmykov

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