Website of the International Center
for Dental Implants and Dentistry

www.alif-dent.ru

QUALITY ASSURANCE FOR ALL TYPES OF DENTAL SERVICES

On the whole, our company has implemented around a dozen website and corporate identity development projects for dental clinics. In the course of our work on these projects we have performed a thorough analysis of the dental services market, studied the operational aspects of the doctors' work and identified the key elements that allow a website to generate the maximum profit for the clinic owner. Therefore, we were well prepared to develop a web presence for the International Center for Dental Implants. Our experience allowed us to create a high-quality and value-generating website within a short period of time.

1
Semantics of images
THE PRIMARY MISSION OF A WEBSITE IS TO CREATE A FEELING OF CONFIDENCE

The competition is extremely high on the dental services market, and simple moves (such as seasonal discounts, campaigns or price-cutting) are not enough to win over new patients. The website must instill a feeling of goodwill towards the clinic and its doctors. Only in this case will the visitor entrust their health to the doctors and make an appointment.

This understanding has served as the basis of the website concept. In order to attain the required effect, we created dedicated sections on the website. We brought the video tour, list of services, photo and video reviews of the patients, certificates, guarantees and work samples sections to the home page.

BEIGE BROWN COLOR SCHEME

The main colors of the inside of the clinic are beige and brown, and we selected a similar color scheme for the website.

In the subconscious mind of the patients that will be referred to the clinic from the Web the website and the interior will be interrelated. This will create a positive impact on the general impression from the treatment.

2
Prototyping phase

ORIGINATION OF THE PROJECT

In our Studio any web project starts with layout drafting. That is why we started with the creation of a prototype to implement the ideas behind the concept of the website. We have worked through a large number of key designs, owing to which the later website creation phase was more predictable and efficient.

NB: Prototyping is a very important stage that allows for substantially reducing the total duration of the project. In no case should it be neglected, as it allows for identifying a number of issues at earlier stages of work when the cost of changes is minimal both for us and for the customer.

3
Home page design

LOGO DEVELOPMENT

We have created a simple and modern logo for the clinic, which will gradually become an integral part of its image in the eyes of the patients.

SLIDER FOR THE BANNERS

The slider contains the most interesting and useful information for the user: from key features of the clinic, to information on the current campaigns and discounts.

VIDEO TOUR

A video tour is one of the most powerful tools to increase website conversion. As a matter of fact, the user finds it easier to make an appointment at a clinic that he or she has already virtually seen before.

WIDE RANGE OF SERVICES

This section informs users of all the different types of services that they can receive at a single location.

Блок с отзывами пациентов

Client feedback is one of the most efficient conversion facilitation tools for a medical website, and this is why we have paid special attention to it by implementing support for adding audio, video and text feedback, including the photos and contact details of patients.
4
Interior pages of the website

In strict pursuance with our earlier developed prototypes, we have thoroughly worked on over 20 layouts for the interior pages of the website.

DOCTORS
PATIENTS' FEEDBACK
ARTICLES
People that were involved in the project
  • Project Lead
  • Sergey Anisimov
  • Artistic Director
  • Eugene Belyaev
  • Developer and Designer
  • Eugene Belyaev
  • Programmer
  • Alexander Petryakov
  • Layout Designer
  • Andrey Bedernikov
  • Copywriters
  • Vladimir Avdeev
  • Andrei Kalmykov

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